The social network Facebook is beginning to bite the giant Google where it hurts, advertising 'online'. With the increase of mobile internet connections, a fact that is changing the rules of the game in this area, has even doubled in the growing market for online ads, reaching 8%.
Google remains dominant clear in this market, which provides about a third of his total income. However, Facebook has seen its share doubled in two years to reach 8% this year, according to research firm eMarketer.
The social network, with 1,300 million members, primarily grown in mobile ads: its share increased from zero to 20% between 2011 and 2014.
In fact, this is the niche you create faster, with revenues this year could double from 36,500 million, a quarter of the total revenue of online advertising worldwide.
Thus, Facebook launched its platform Audience Network, which exploits the user data to target ads at mobile third-party applications. These applications are a growing way of accessing online services directly from a 'smartphone'.
"With the Facebook login, you can track people through different devices and understand their behavior," says Cathie Boyle, specialist research firm eMarketer mobile marketing. "Now, by allowing advertisers to take this information beyond Facebook, what is at issue is to deal with Google."
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