Sunday, October 12, 2014

Google puts the German media on the ropes

Google had warned that the rate that bears his name and which has imposed through legislation the Berlin government would not force you to pay a euro to German publishers. Today has taken action and has announced that, as of October 9, the German media voluntarily from accessing their contents are indexed for free, simply be eliminated from the search.

From that date, Google will only show users the title of the articles and the link to the page, without images or content. The CEO of Google Germany, Philipp Justus, has personally announced this measure in the company blog, in response to a threat of legal action from several newspapers.

"With this background demand, we'll show 'snippets' (the first lines of the articles) and 'thumbnails' (images) known as digital bild.de, bunte.de or hoerzu.de" he explains. In total stop appearing News about 170 pages of newspapers, 20 television stations and 59 radio stations that have decided to defend their rights before Google joined at VG Media.

Google refuses to accept as a partner to this group and warns that it is the company is willing to accept the individual request of each of these means that their contents are indexed in full for free, playing with the injury in terms of visits to their pages will certainly measure. Justus has "regretted" having to make this decision and emphasized the role of Google in favor of the media, which in his view helps "expand the community of readers and make money."

According to its own figures, Google provides a monthly average of 500,000 hits on German news pages and every one of those "clicks" can have a value between 12 and 16 cents. VG Media, in a first reaction, described the announcement of "blackmail".

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